hey! i’m zohar

I design digital products that flow like nature

From Frustration to Conversion

UX improvements were made to Shoofra’s site, reducing mobile abandonment and creating a smoother journey for users.

Delays, Docks, and Data

How uncovering overlooked gaps in the loading process helped improve efficiency across Uber Freight’s ecosystem.

Can 10 Seconds Be Enough to Feel Safe?

A fast, frictionless feature that helps drivers make safer ride decisions—instantly.